BY SAMANTHA MULLETT
The sweet and scary concoction by featured artist of the week, Purity Ring, fabricates something that could be dubbed ghostwave. The Canadian duo, Megan James and Corin Roddick, split off from a larger band when the emergence of R&B began beckoning their individual talents. Releasing infectious singles before unveiling their first album, Shrines, tested the eagerly-awaiting waters. Their partnership proved to be successful, and they signed with 4AD Worldwide, shortly before their first record was longlisted for the 2013 Polaris Music Prize.
“Fineshrine” opens the album and eases the listener up with light synths and intense intrigue. The meat of the masterpiece lies in “Ungirthed,” where exotic prose churns an eery but sophisticated rumble. Finally, the duo’s X factor shines through – the undeniably rich combination of James’ delicate voice against Roddick’s perfectly-orchestrated production – as heard in album closer, “Shuck.”
Amongst their debut album success,the track that really caught fire was, “Grammy,” the Soulja Boy cover that’s all too easy to bask in. So many streamed the song this past February that the single’s release actually crashed Purity Ring’s servers. eventseeker’s thrilled to see what’s next on the horizon for these two, but you can sway to their ghoulish performance at their upcoming DJ Set at 1015 Folsom in San Francisco.
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